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Wednesday, April 22 • 11:00am - 1:00pm
Keeping Abreast of Infant Feeding Decisions and Political Ideologies

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How do young adults view breastfeeding, and do their attitudes reflect particular political ideologies? Prior research studies have examined reasons for breastfeeding, but we found no previous investigations that focused on whether political beliefs predict decisions about how to feed infants. Because political beliefs are associated with many other characteristics, such as religiosity and dating habits, we hypothesized that they would also be relevant to breastfeeding decision-making. Specifically, we expected that liberal beliefs would be associated with more favorable attitudes towards breastfeeding regardless of age. Secondly, we hypothesized that persons 25 years and older would be more apt to breastfeed or recommend breastfeeding than persons under 25. We recruited more than 200 participants via an online survey by posting the link to our personal social media pages. Our sample was not confined to a certain geographical area, but gender and age were disclosed. In addition, our survey assessed participants’ beliefs about their likelihood of breastfeeding or formula-feeding using 3- and 5-point Likert-type scales (e.g., 1=not likely, 3=very likely), and we allowed participants to self-identify their political ideologies. Our analyses will compare respondents’ breastfeeding decisions with their political ideologies and their ages. A possible implication of this study would be increased awareness of characteristics associated with breastfeeding decisions, which could enable public health efforts to encourage breastfeeding to tailor their marketing.

Wednesday April 22, 2015 11:00am - 1:00pm PDT
Wilma Sherril Center Concourse

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