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Wednesday, April 22 • 10:45am - 11:05am
Social Media Patterns: School Shootings and Twitter

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This study will discuss social media commentary following the tragic deaths of Razan Abu Salha, Yusor Abu Salha and Deah Shaddy Barakat on Twitter and Facebook, presently the two most popular social media platforms. After the tragic shooting of three University of North Carolina at Chapel Hill students, the news media and social media started buzzing. As a news story breaks, social media –namely Twitter – are the first sources for on the scene updates for journalists. Tracking keywords, hastags and social media influencers, data were collected for the hash streams #Muslimlivesmatter and #ChapelHillShooting over five weeks using Twitter analytics and HootSuite, along with other online social media analytic tools. This study expands upon existing literature about how people utilize social media to respond to tragic, breaking news events.


Wednesday April 22, 2015 10:45am - 11:05am PDT
012 Karpen Hall