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2015 Spring Symposium on Undergraduate Research and Community... has ended
Wednesday, April 22 • 1:20pm - 1:40pm
Growing Your Music Fan Base through Social Media

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This study will examine the cultivation of a social media following for musicians. Data will be collected from recording/performing artist Momentai and their social media accounts. This project will research play counts, dissemination of music across national borders, and social media to web conversion. Analytics will be formed by examining insights, the interaction of users with content. The insights will be pulled from Soundcloud, Facebook, Momentai’s personal web page, and Instagram. Soundcloud insights provide top influencers, play location, and play count. Facebook will be examined primarily for user engagement from live shows. Webpage analysis will determine what blogs/websites consumers are being pushed from. This analysis is timed around an impending record release and string of live shows from the artist. Primarily focusing on conversion; either media to product or performance media, the data will be an ongoing representation of attaining fans. This study will also look closely at more well-known pop artists and how their public relations engages with fans.

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Wednesday April 22, 2015 1:20pm - 1:40pm
012 Karpen Hall

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