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Wednesday, April 22 • 9:40am - 10:00am
Social Media Analysis of Chapel Hill Shooting

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This study is a content analysis of social media discussion surrounding the Chapel Hill shooting of three Muslim-American students. It will focus on how and how well Twitter was used to communicate information to students after the shooting. It will also focus on how, how often, and for how long, within the time of the study, the hashtags #MuslimLivesMatter and #ChapelHillShooting were used. Also, it will look at how the above hashtags connected the incident with other similar and non-similar hashtags and keywords about other events following he shooting. Data were collected for the above hashstreams over six weeks using Twitter analytics and HootSuite Pro, online social media analytic tools. The study broadens the understanding of how social media analytics influence knowledge of events and influence of social media on the public related to the study.


Wednesday April 22, 2015 9:40am - 10:00am PDT
012 Karpen Hall

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