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Wednesday, April 22 • 9:20am - 9:40am
“Warm & Chill” – A social media analysis of how WNC magazine, the Asheville Citizen-Times, and the Mountain Xpress feed into and off of one of the popular local hashthags, #WNC

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This study demonstrates how one hashtag, #WNC, provides a level of online engagement for three publications: WNC magazine, the Asheville Citizen-Times, and the Mountain Xpress. This paper will analyze the top social media influencers on the hashtag stream for these publications, and the way in which follower interaction dictates the types of posts released by the three publications. Due to the current nature of journalism, it is more imperative than ever before to be engaged with social media and to be aware of the role social media play in engaging a publication’s target audience. By following the hashstream #WNC (or #wnc) over four weeks, this study will bring a more centralized lens to the usage of social media in journalism and the publication field.


Wednesday April 22, 2015 9:20am - 9:40am PDT
012 Karpen Hall