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Wednesday, April 22 • 11:05am - 11:25am
The Center for Diversity Twitter Analytics: Marketing an Organization

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This research paper will focus on analyzing the results from Hootsuite (add to methods portion of the paper) on the Center for Diversity Education (CDE) Twitter account. The hypothesis in mind is applying successful strategies that other Twitter accounts have had in gaining a following in hopes of increasing the Center for Diversity Education accounts popularity. The paper will look at specific case studies where different companies have had success and will attempt to replicate their success. The paper will also try new innovative ideas to gain attention. Specifically I hope to achieve this by updating the twitter account daily, monitoring Hootsuite analytics on engagement and successful hash tags. I also hope to connect with other diversity centers and engage in an online discussion with them as well. Essentially the paper will be focusing on dissecting old data on what makes a twitter account popular and will be analyzing the growth of the CDE account based on new findings and research.


Wednesday April 22, 2015 11:05am - 11:25am PDT
012 Karpen Hall

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