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2015 Spring Symposium on Undergraduate Research and Community... has ended
Wednesday, April 22 • 2:25pm - 2:45pm
Wrestling With The Company’s Narrative: The Anatomy of a Social Media Knowledge Community in the Buildup to Wrestlemania 31

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This project examines the conversations of a heavily active online forum during the weeks leading to the biggest professional wrestling event of the year, specifically in regard to the headlining match. It provides a day-by-day analysis of what discussions are had by the fan base on an unofficial platform in the six weeks before WrestleMania 31. This study seeks to explain the unique vocabulary and online culture of the fan base. As the major event approaches and interest builds, the paper investigates the success or lack thereof of WWE in keeping its audience “in line” with what they are trying to promote, what the company does when rumors, speculation, and spoilers take on a life of their own, and how much the so-called “vocal minority” of online die-hard fans actually influences decision making. This analysis sheds light on the conversations being had on unofficial channels, and the ongoing balancing act between content producers and their audience. 

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Wednesday April 22, 2015 2:25pm - 2:45pm
012 Karpen Hall