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Wednesday, April 22 • 1:00pm - 1:20pm
When the Stage Grows Large Words Grow Larger

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This research project analyzes players from different colleges and their Journey to the Tourney through social media. As basketball teams win or lose players react, providing the media and other social media influencers some insight into how this stage can raise up or harm reputation. These players from large and small schools range in age from 18 to 23 which gives way for raw sometimes unfiltered emotional responses. If a student athlete takes it too far the NCAA or the school itself will punish the athlete in an attempt to detour this action in the future. With Facebook and Twitter being a 24/7 medium to release news and frustration, players can be accessed at their most vulnerable moments. This study will be carried out starting with the conference tournaments going through the first four and concluding sometime near the second or third weekend in the NCAA tournament. Hootsuite Pro, an online social media analytics tool, will be used to study the influence of what is said, and to observe specific player accounts.


Wednesday April 22, 2015 1:00pm - 1:20pm PDT
012 Karpen Hall