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2015 Spring Symposium on Undergraduate Research and Community... has ended
Wednesday, April 22 • 10:05am - 10:25am
The Avengers; the Age of Ultron

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Beginning Sunday, Mar 1 and lasting through Apr 5, a total of five weeks, I have been, and continue to, analyze the The Avengers: The Age of Ultron movie release campaign. Only two weeks into the analysis it is difficult to explain what my research will determine in the end. Overall there is a very positive sentiment, that I have gathered using Twitter Analytics and HootSuite University but, as aforementioned, it is difficult to completely put my findings together until I see the final analysis. Some influencing voices on Twitter include Marvel, Sony and ComicBookMovie.com. These three organizations have had some of the most powerful voices on social media in the film industry this year. The new Avengers movie is everywhere and a very large percentage of fans are excited and continue to spread the word of the films growing popularity. From online countdowns to the movie's release, to hosting marathons in movie theaters and private venues throughout the nation to catch-up or re-watch the series, the Age of Ultron may turn out to be one of the most successful film campaigns of 2015. When my research is complete I hope to have a better understanding of how a successful film release campaign works and what separated this film's success from others.

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Wednesday April 22, 2015 10:05am - 10:25am
012 Karpen Hall

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