2015 Spring Symposium on Undergraduate Research and Community... has ended
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Wednesday, April 22 • 1:40pm - 2:00pm
Why This Reboot Matters

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This study is an analysis of social media regarding the development of movies and the interaction of fans with the movie studio. Marvel Studios, a movie company that makes movies based on Marvel Comics, has taken the idea of connecting all of their movies together to resemble how comic books work and adapted it to the big screen. The objective of this study is to understand why other movie studios want to copy their ability to connect their films, how social media reflects Marvel Studios, and the significance of what character is being adapted. Since the studio is huge, this study will be focus on the deal between Marvel Studios and Sony to develop a Spider-Man movie. After an 8 weeks period, data gathered using HootSuite Pro, Keyhole, and Google Analytics will show the reaction of fans and follow the development of Marvel Studios now that they can use their most popular superhero. The study will further emphasize the understanding that connecting movies into one another is a feat that can only be performed in the age of social media and fans have to like the idea.


Wednesday April 22, 2015 1:40pm - 2:00pm PDT
012 Karpen Hall