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Wednesday, April 22 • 8:40am - 9:00am
Public #LiberalArts #HigherEd Tweets

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This study analyzes the effectiveness of social media tactics used by The Council of Public Liberal Arts Colleges (COPLAC) to increase national awareness of the council’s mission. The study evaluated how COPLAC uses Twitter to recognize member accomplishments, connect member institutions through common interests and goals, and share information on the current state of liberal arts higher education. Twitter is a very casual and timely platform. Therefore, the most appropriate and appealing phrasing and diction for COPLAC Twitter posts was analyzed. The goal of the research was to determine language that would engage users, while still representing a consortium of higher education institutions professionally. Twitter followers, reach, clicks, hashtags, and engagement were tracked using social media management software and recorded data. This analysis determines successful language, hashtags, and subject matter to increase engagement within the COPLAC Twitter community.


Wednesday April 22, 2015 8:40am - 9:00am PDT
012 Karpen Hall